Case Study: CBS Ergonomics
Creating a revolutionary sales tool for Colebrook Bosson Saunders
Colebrook Bosson Saunders were the perfect candidate for an augmented reality sales tool. Selling ergonomic monitor arms on a B2B basis, their sales team needed a new and innovative way to showcase their products. Rather than carrying large and heavy ergonomic equipment to a sales pitch, their team can now take a tablet and present their products all via one convenient app.
It was agreed that the app would use image-based augmented reality tracking to place realistic, full-scale 3D model onto the customer’ desktop using a universal printed marker (or target image). From the app the sales team can demonstrate the different types of monitor arms, each with their own variations. Once they have selected their chosen design, the app can show the full movement of the product, can change the colours of the arms, and show the product both with and without the screen attached.
See it for yourself below…